Everything you need to know about selling to U.S. customers - all in one short podcast! Join us for this new miniseries co-hosted by VP, Revenue at Reach, Matthew Steinbrecher. With Matt’s expertise in the global marketplace, he guides online merchants through exactly what to expect and how to succeed when expanding into the United States. Don’t forget to subscribe to follow along as we explore the nuances of different cultures and expectations when it comes to selling globally.
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Transcript
Leo Tucker: Welcome to Business Over Borders. I'm your host, Leo Tucker. And today, we've got a mini series about consumer behavior. I'd like to introduce my guest, Matthew Steinbrecher. Matt, good to see you again.
Matthew Steinbrecher: Yeah. Likewise. Thanks for having me on.
Leo Tucker: So I wanna talk today about consumer behaviors. Now when customers buy things in different countries, whether that's the US, Canada, EU, Australia, they're accustomed to paying with certain payment methods. They're used to, you know, certain spending habits. So I wanna dial down in and talk about the US a bit today. Let's talk broadly about consumer buying behaviors for US consumers.
Matthew Steinbrecher: Yeah. So one of the things that I I think a lot of people are starting to forget because it's so common to us now is that Amazon really changed the world in consumer experience. And, obviously, being a US based company, it just kinda changed the game. You start with the simplest thing as Prime. Like, d...