When your customers get to your checkout, you need to make sure they have the payment methods they want available to them - but is there such thing as too many? Dive into the concept of the ‘payments buffet’ with Reach’s VP, Payment Ops, Melissa Pottenger. She’ll give you the low-down on payments strategy, and how to make use of options like digital wallets and other up-and-coming payment methods to ensure you’re not overwhelming your customers at checkout.
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Transcript
Leo Tucker: Hi, everybody, and welcome to Business Over Borders. I'm your host, Leo Tucker, and I'm joined today by the VP of payments here at Reach, Melissa Pottinger.
Melissa Pottenger: Thank you for having me.
Leo Tucker: Glad to have you. So businesses not only have to buy their inventory, sell it, gain customers, find product market fit, but also have to consider their payment strategy. So
Melissa Pottenger: They should.
Leo Tucker: They should.
Melissa Pottenger: They don't always do it, and they don't have to. But to be successful with their consumers, they should.
Leo Tucker: Well, what sort of things let's dive into that a little bit. Like, what is a broadly payment strategy from the perspective of a business?
Melissa Pottenger: Sure. Sure. So it's a few things. Obviously, the end goal is to have as many successful transactions as possible.
Hopefully, you wanna do that in a way that it is a good experience for your shopper. You wanna do that in ...