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Italy

Summary:

The population of Italy provides an eager cross-border market for B2C ecommerce, with over 67% of the region's online consumers making an international purchase in 2021. Italy's B2C market isn't the only significant opportunity in the region; B2B transactions reached a value of US$447 billion in 2021, providing brands in the sector even more reason to expand into this market. Overall, while Italy isn't the largest player in Europe for ecommerce, its continued growth shouldn't be ignored by brands looking to expand into the EU.

Preferred Languages:
Italian
Currency:
Euro - EUR

Country Facts

Population

Total58,856,850
Population Density201/km2
Median Age46.5

Economy

GDP (USD)$2,010,431,600,000
Average Income (USD)$25,986
Producer Price Index65.6

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in Italy prefer the following methods: Credit Card, Debit Card, and Mobile Wallet.

Skrill

Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet

Klarna

Klarna is the largest provider of Pay Later services in the world. Klarna offers flexible payment options that give customers more freedom to choose when and how to pay for a purchase. Klarna provides payment solutions for 90 million consumers and 250+ thousand retailers across 19 core markets.

Installment Payments

Sofort

Sofortüberweisung, or "Sofort," is an online direct payment method. It is an immediate and direct transfer of funds.

Online Banking

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking

TreviPay

TreviPay offers payment methods for B2B buyers and sellers, offering net-terms for delayed payments.

Net Terms

Visa

Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card

Mastercard

Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card

PayPal

PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet

JCB

JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

Apply Now

To get started selling in Italy through Reach, simply fill out our application form.

Need more information?

Our global ecommerce experts are eager and ready to help you with your cross-border expansion goals.